This is a two part blog post where we'll talk about some of the key thing to consider if you are planning to go down the wholesale route. Think of it as a mini guide from our personal experience.
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One of the scariest decisions we have made in our first year of business was to take a break from it.
Since day 1 Mustard has consumed our minds, our time + our hearts. There are days where it feels like it's the centre of the universe + it can being really challenging to separate from it even just for the evening.
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Our aim for our colour palette was to create options that were versatile, beautiful and worked well for mixing and matching. Whether the lockers are for a living room, bedroom, office or hallway we wanted there to be a colour that fits with your space.
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I don’t believe in fairytale business stories so I’m not going to tell you one.
One day the spark of Mustard, you could call it our mustard seed, was formed while walking along the beach with my sister Jess. That was the easy bit.
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So our little secret... you may think Mustard is a story about lockers and in many ways that might be true. But the real truth is...
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We'd like to introduce you to Catharine...
If you haven't discovered @paperandlilies on Instagram, let me describe her feed for you. It's like a warm, rose tinted interior hug. Every image is inviting and has 'family' written all over it. We challenged Catharine to style her Shorty in Olive in three ways and every room is a complete delight!
Tell us a little about you…
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We discovered Alina through her instagram account @thecalmandthechaos and instantly felt joyful and overwhelmed with admiration in equal measure! Not only does her home encapsulate the phrase "pop of colour", it also shines with love and playfulness while remaining a practical space for her 7 children to grow up in. We challenged this busy mama to style her Shorty in Mustard in three ways and love what she's done with it!
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16th February 2018, wake up at 6 am, one hour commute to work, 9 hours at work, leave, travel to Heathrow and jump on a plane. One outfit change, a little bit of sleep + 4 movies later I arrive in Sydney to four very smiley people.
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Here's a few little details that you may not know...
1. They are 100% magnetic! You can use magnets to stick postcards, photos and to-do lists anywhere on the locker!
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This week has been a busy one. We've been focused on making sure all our customers get their lockers, mostly a week of logistics stuff. So in-between the not so pretty side of running a business it was lovely to see this pop up over at Adore Home Magazine's blog.
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Today I woke up (and Jess went to bed) to this article going live on The Design Files. If you don't know, it is 'Australia's Top Design Blog' so it's kind of a BIG deal. The truth is, I also felt a moment of panic, the imposter syndrome kick in, the 'what if I'm found out' moment. It may or may not surprise you to know that I have screwed a lot of things up with Mustard already, there are things I'd already like to go back and redo. It may or may not surprise you that every day I...
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Ok, so we aren't exactly Pros by any means (this was our first trade show after all!) but here's some things we learnt from doing Life Instyle: 1. Be human. (Most important!) You can't help it, you are human, don't try to hide it. Sometimes we jumbled our words, forgot things, dropped business cards on the floor. It's ok. You know the best thing? The person you are talking to is a human too. 2. Be prepared. Think about the questions you might be asked and prepare a memory bank of answers, practice and get familiar with them. Even better offer a...
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